--- title: "FP Runway: a fashion media platform built from scratch" description: "We built FP Runway for FPModels: a fashion news platform with frontend and backend development, editorial design and AI visibility optimization." language: "en" url: "https://beecited.agency/cases/fp-runway" updated: "2026-10-09" published: "2026-10-09" --- # FP Runway: a fashion media platform built from scratch **Author:** [BeeCited](https://beecited.agency/about#beecited-editorial) FPModels, a modelling school and agency, wanted to launch its own fashion news platform. We took the idea through to a working website: design, frontend, backend and AI visibility optimization. ![FP Runway desktop homepage with editorial typography, a fashion photograph and blue accents](https://beecited.agency/images/cases/fprunway-desktop.webp) FP Runway · the fashion media platform we built for FPModels. ## From a modelling business to its own publication The goal was to give FPModels a dedicated place for fashion news and industry stories. We built FP Runway from scratch as a separate media platform, with room for regular publishing and new sections. ## Editorial character. A complete working platform. Large typography, fashion photography and blue accents give the site its publication identity. Topic sections and a fashion week calendar help readers find stories and events. We developed both the frontend and backend. The work covered the reader-facing website and the server-side part of the platform, bringing them together into one functioning product. ![FP Runway’s desktop designer section with photographs and links to publications](https://beecited.agency/images/cases/fprunway-designers.webp) Publications organised by topic ![FP Runway’s desktop runway calendar with a globe, cities and event dates](https://beecited.agency/images/cases/fprunway-calendar.webp) The fashion week calendar [Designer publications](https://fprunway.com/designers) · [Runway calendar](https://fprunway.com/runway-calendar) ## Articles prepared for search and AI AI visibility was part of the development. Articles have dedicated URLs, publication dates and editorial attribution. Structured data describes the publication and its articles, helping search and AI systems interpret the content. The project delivered a working fashion media platform with an AI visibility foundation. Audience growth and AI recommendations can be measured as the publication develops. [Example article](https://fprunway.com/designers/gianni-versace-defined-the-1990s) ## Sources & further reading Desktop screenshots of the live platform, captured in October 2026. - [Visit FP Runway](https://fprunway.com/) - [Designer publications](https://fprunway.com/designers) - [Runway calendar](https://fprunway.com/runway-calendar) - [Example article](https://fprunway.com/designers/gianni-versace-defined-the-1990s) ## You may also need - [Website development](https://beecited.agency/services/ai-ready-websites): Modern websites from $300. Simple sites from 48 hours, larger projects in 1–3 weeks. Pay 50% at the start and 50% after handover. - [GEO, end to end](https://beecited.agency/services/generative-engine-optimization): Website, content and brand visibility in one GEO programme. Split a $1,500 three-month project into $500 monthly payments. ## Keep reading - [An AI-ready website: ten things to get right.](https://beecited.agency/blog/ai-ready-website-checklist): An AI-ready website is a useful, accessible website with clear information and reliable technical foundations. Start with readable content, working URLs, purposeful pages and truthful business facts. A fashionable stack cannot compensate for missing information. - [What is GEO? A practical guide beyond the acronym.](https://beecited.agency/blog/what-is-generative-engine-optimization): Generative engine optimization is the work of making a business easier to find, understand and reference in AI-generated answers. It combines a good website with useful content, consistent business information and evidence beyond the site. ## Let’s give your brand a clearer voice. Tell us where you are now. We’ll work out the right starting point together. [Let’s talk about your project](https://beecited.agency/contact?source=%2Fcases%2Ffp-runway&placement=markdown&service=websites#inquiry) Email: [beecited@gmail.com](mailto:beecited@gmail.com) ## Structured data ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://beecited.agency/#organization", "name": "BeeCited Agency", "alternateName": "BeeCited", "email": "beecited@gmail.com", "url": "https://beecited.agency/", "description": "End-to-end generative engine optimization: websites, content, external mentions and analytics for visibility in AI answers.", "logo": { "@type": "ImageObject", "@id": "https://beecited.agency/#logo", "url": "https://beecited.agency/icon.svg", "contentUrl": "https://beecited.agency/icon.svg", "caption": "BeeCited Agency" }, "sameAs": [ "https://www.linkedin.com/company/beecitedagency/" ] }, { "@type": "WebSite", "@id": "https://beecited.agency/#website", "url": "https://beecited.agency/", "name": "BeeCited", "publisher": { "@id": "https://beecited.agency/#organization" }, "inLanguage": [ "en", "uk", "pl" ] }, { "@type": "WebPage", "@id": "https://beecited.agency/cases/fp-runway#webpage", "url": "https://beecited.agency/cases/fp-runway", "name": "FP Runway: a fashion media platform built from scratch", "description": "We built FP Runway for FPModels: a fashion news platform with frontend and backend development, editorial design and AI visibility optimization.", "inLanguage": "en", "dateModified": "2026-10-09", "isPartOf": { "@id": "https://beecited.agency/#website" }, "about": { "@id": "https://beecited.agency/#organization" }, "mainEntity": { "@id": "https://beecited.agency/cases/fp-runway#article" }, "breadcrumb": { "@id": "https://beecited.agency/cases/fp-runway#breadcrumbs" } }, { "@type": "Article", "@id": "https://beecited.agency/cases/fp-runway#article", "headline": "FP Runway: a fashion media platform built from scratch", "description": "We built FP Runway for FPModels: a fashion news platform with frontend and backend development, editorial design and AI visibility optimization.", "datePublished": "2026-10-09", "dateModified": "2026-10-09", "inLanguage": "en", "mainEntityOfPage": { "@id": "https://beecited.agency/cases/fp-runway#webpage" }, "publisher": { "@id": "https://beecited.agency/#organization" }, "abstract": "FPModels, a modelling school and agency, wanted to launch its own fashion news platform. 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