From a modelling business to its own publication
The goal was to give FPModels a dedicated place for fashion news and industry stories. We built FP Runway from scratch as a separate media platform, with room for regular publishing and new sections.
Editorial character. A complete working platform.
Large typography, fashion photography and blue accents give the site its publication identity. Topic sections and a fashion week calendar help readers find stories and events.
We developed both the frontend and backend. The work covered the reader-facing website and the server-side part of the platform, bringing them together into one functioning product.
Articles prepared for search and AI
AI visibility was part of the development. Articles have dedicated URLs, publication dates and editorial attribution. Structured data describes the publication and its articles, helping search and AI systems interpret the content.
The project delivered a working fashion media platform with an AI visibility foundation. Audience growth and AI recommendations can be measured as the publication develops.
Sources & further reading
Desktop screenshots of the live platform, captured in October 2026.
