The goal: more customers for PPF in Warsaw
OneWay Detailing came to us with an old WordPress website. We took on the rebuild and GEO, with one priority service: wrapping cars in paint protection film.
We focused on people already looking for a studio in Warsaw. Some needed protection for a new car’s front; others wanted a full-body wrap or a colour change with PPF. Those needs shaped the website and the queries we tracked.
We rebuilt the website around the customer’s decision
We developed a fast, multipage, multilingual website. Customers can explore PPF options, compare packages and prices, see completed work and arrange a visit.
The site brings service pages, pricing, a portfolio and a car-care blog into one clear structure. It gives customers useful detail before they contact the studio and gives search and AI systems specific pages to find and cite.
Four queries with a clear intention to book PPF
We identified the target service and the questions customers ask when choosing a shop. We then worked on GEO for those queries in ChatGPT, Gemini and Perplexity.
Here are the four English queries we used. Each names the service and the city, and asks for a recommendation — exactly the point where OneWay needs to be visible.
- Where can I get my car wrapped in paint protection film in Warsaw? Can you recommend a few good shops?
- I just bought a new car and want to protect the front from stone chips. Where should I go for PPF in Warsaw?
- I’m looking to get full-body PPF on my car. Which shops in Warsaw would you recommend?
- Where in Warsaw can I change my car’s colour with coloured PPF? I’m looking for a shop that does quality work.
We connected analytics and the advertising accounts
We created and connected Google Tag, GA4 and Meta Pixel, including the links to the client’s advertising accounts.
That gives the client a basis for measuring website traffic and advertising activity alongside the GEO work. Website development, visibility and tracking were handled within the same project.
Three months of GEO: top-three recommendations
After three months of optimization, we brought OneWay Detailing into the top three recommendations in ChatGPT, Gemini and Perplexity for the target queries.
In all four ChatGPT responses shown below, OneWay is among the top three recommended studios. The answers recommend the business for the PPF services we focused on, with references to its offer and website.
36% Share of Voice in AI recommendations
- Share of Voice
- 36%Brand share in the monitored competitive set.
- AI Visibility
- 31%Overall visibility score in the report.
- Website citations
- 51Citations of onewaydetailing.pl in the source ranking.
We measure GEO beyond individual recommendation screenshots. In the supplied 30-day monitoring report, OneWay Detailing records 36% Share of Voice across 97 runs and 11 tracked competitors. This shows the brand’s share of the competitive visibility measured in that report.
Overall AI Visibility is 31%. The strongest platform result is ChatGPT at 57%, followed by Perplexity at 46% and Google AI Mode at 43%. These are visibility scores for the tracked queries, not website conversion rates.
The report lists onewaydetailing.pl third among the most-cited domains, with 51 citations. AI systems are using the studio’s own website as a source alongside Google services and other domains. The dashboard reports 616 citations overall and 10 opportunities for further work.
The figures describe the selected reporting window. They establish a benchmark for ongoing GEO work; a growth percentage requires a comparable earlier period.
| AI platform | AI Visibility |
|---|---|
| ChatGPT | 57% |
| Perplexity | 46% |
| Google AI Mode | 43% |
| Google AI Overview | 21% |
| Gemini | 18% |
| Copilot | 14% |
AI visibility is bringing traffic and PPF enquiries
The GA4 report shows 106 sessions in the AI Assistant channel. This records traffic arriving from AI assistants, alongside organic search and the client’s other channels.
The client now receives PPF enquiries from ChatGPT every month. People find OneWay while looking for a specific service in Warsaw, then take the next step with the studio.
One team for the website, GEO and tracking
For OneWay, we connected the work to one business goal: attracting customers for PPF. The new site explains the service, GEO brings the studio into recommendations, and analytics makes the incoming traffic visible.
Want to reach people looking for your service in AI answers? Tell us what you sell and where you work. We’ll propose the website and GEO work your business needs.
Sources & further reading
The screenshots show four specific ChatGPT responses and the GA4 AI Assistant channel. Recommendation order can change between queries and sessions. GA4 shows 106 sessions in the supplied report.
